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The results are in! HuntCast - The Outdoor Show is a resounding success! The combination of common sense commentary, outdoor news, useful hunting and fishing tips, and exciting guest interviews make the HuntCast show the most popular outdoor show on the net. While the other outdoor programs are interviewing DNR employee's, and seem more focused on selling product than entertaining and informing listeners, the HuntCast show is bringing listeners much more exciting content. World famous exhibition shooter, Tom Knapp, has not only appeared as a guest on the show, he asked to become a regular feature host! Pro fishermen like Babe Winkelman, Ron Lindner, Shaw Grigsby, Jim Duckworth, Scott Martin, and others have found the show a fun way to promote their past time as well. If you would like to add value to your advertising plan, then joining HuntCast - The Outdoor Show on your station is the answer!
At this time, the podcast is averaging between 3,000 and 7,000 downloads per week, with a roughly 5 percent growth in those numbers per week. There has been no marketing to this point, so this growth is all from word of mouth. Remember, these will be ACTUAL confirmed listeners who download the show, not potentials.
The closest thing to a demographics study that can be provided on a podcast is the recently published Podtrac podcasting survey:
"Podtrac, a podcasting service provider, has developed the largest podcasting demographics database worldwide, with over 55,000 detailed demographic profiles, representing more than 22 million U.S. podcast listeners and viewers.
According to their survey, over half (56%) of the podcast audience is listening and viewing podcasts on their computers, 46% on a portable device, and the vast majority (88%) listen or view the entire podcast episode.
Other survey findings include that podcast users are frequent online shoppers (76% shopped online in the past 30 days and 57% spent more than $200 online in the past 12 months). When comparing the survey results with the MRI Survey of the American Consumer, the index figures for the podcast audience is very high.
"Podcast listeners and viewers consistently display high index numbers for income, education and online shopping," said Paul Gold, Vice President of Market Solutions at MRI. "MRI's data in conjunction with Podtrac's survey are proving that the podcasting medium can be an interesting new component of advertising."
The survey also found that podcast awareness continues to grow as 41% of U.S. online adults were aware of term "podcasting" at the end of Q1 2006 versus 32% at the end of Q4 2005."
In addition to the general audience figures, it can be said that the show's core demographic is traditional outdoor sportsmen/women, aged 18 to 44, with the emphasis on men. The majority of the listeners trend substantially toward the younger end of the range, due in part to the digital delivery.
Income and education levels trend much higher than traditional outdoors programming, again because of the delivery.
If you would like information regarding how HuntCast - The Outdoor Show can put you in touch with your customers, send a quick e-mail to huntcast@gmail.com!
